Privacy Policy

Privacy Policy

At Rashtr, we are dedicated to safeguarding your privacy and complying with all relevant laws and regulations to ensure that your personal information remains appropriately secure and is processed fairly and lawfully.

Your personal information will be held and managed by Rashtr Limited. By accessing and using the Rashtr website or mobile application (www.rashtr.com) (the "Site") or any Rashtr application ("Application") made available from time to time, or by visiting a Rashtr store for product purchase or sampling, or for interacting with our content and/or services, or by contacting our Customer Services Team, you acknowledge that you have read and understood this Privacy Policy. You must be at least 13 years old to use the Site and Applications. In case if you are a minor in your country, state, or region of residence, please ensure that your parent or legal guardian provides their information for you.

This Privacy Policy encompasses all personal information collected, used, and processed in connection with your relationship with Rashtr as a customer or potential customer. Rashtr will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfill a service requested by or for you; (ii) you have given us your consent; or (iii) it is necessary for one or more of the following legitimate interests pursued by Rashtr:

1. To analyze, profile, and monitor customer patterns to better understand the interests and preferences of our key customer audiences, thereby consistently improving our products and services.
2. To offer an enhanced customer experience and service, including personalizing the Site and Application, and delivering Rashtr updates and advertisements relevant to our customers' specific preferences.
3. To ensure the proper functioning and security of our services, Site, and/or Applications, including identifying and preventing fraudulent transactions.
4. To analyze footfall in Rashtr stores and at Rashtr promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.
5. To ensure compliance with applicable laws, including maintaining the accuracy of our records.

Personal Information We Collect and How We Use It

When you register for an account with us (online or in-store), place an order, interact with our digital content on your computer or mobile device, visit a Rashtr store or concession, request in-store service, sign up for Rashtr marketing, or contact us with an inquiry, we will collect certain information from you. We will indicate whether this collection involves personal information and, if so, whether providing your personal information is voluntary or mandatory for the service. Please note that where collection is mandatory, we may not be able to provide the relevant products or services to you if you do not provide that information. Please select from the different sections of this Privacy Policy to learn more about what personal information we collect and how we use it. If we wish to use your personal information for purposes other than those stated in this Privacy Policy, we will obtain your consent where required by applicable laws.

We may collect the following information:

Contact Information and Other Identifying Information: Your name, postal address, phone numbers, and email addresses. We may also obtain information about you through authentication or identity checks, such as in connection with standard fraud checks when you make a purchase on our Site or Application. We use this information to identify you as a customer, process and manage your order, deliver products and services, process payments, update our records, and manage our relationship with you, including your customer account under our terms. Providing us with certain personal information is voluntary, but we may not be able to process your order or send you required communications if you do not provide requested information.

We may also use your contact information to send you marketing communications, display advertising, contact you for service-related matters, or request and respond to feedback related to Rashtr's brand, products, and services, as well as your experience and satisfaction with Rashtr.

Payment Information: Information related to your credit card, debit card, and/or other payment methods to process payments for your orders.

Demographic Information: We may ask for your gender, birthday, and age, and infer your age bracket based on your engagement with our stores if you have a customer account. You may also provide information about yourself, product size preferences, and lifestyle interests on our Site, Application, or during interactive content experiences at Rashtr stores or events. We use this information and/or your existing customer information for internal demographic insights, to offer you enhanced service according to your preferences, and to personalise your experience with Rashtr.

Other Account and Transactional Information: If you have a customer account or have purchased Rashtr products, including through our business partners we may collect information about the products you browse or purchase online, your purchase locations, and other information related to your purchases or relevant to your customer relationship with Rashtr. We use this information to manage your orders, enhance our service according to your preferences, personalise your experience with Rashtr, and provide information about your past purchases.

In conjunction with non-personal information, we may also use this information for internal marketing analysis and demographic studies, to analyse and profile customer patterns, and to improve our products and services consistently.

Internet and Other Electronic Activity: With your consent, if required by applicable laws, we may use information about how you use our Site, Application, and in-store services to personalise communications, tailor advertisements and content, and personalise in-store services to make them more relevant to you. We also use this information to maintain and improve the Site, Application, and services.

We may process information about the device you use to connect to our Site, Applications, or any interactive content we provide. This may include device type, internet browser, and location based on unique identifiers such as an Internet Protocol address (IP address) or application codes. In-store, we may use technologies like Bluetooth and GPS to collect information about your mobile device's functionality and aggregate statistics about store foot traffic. This information is used at an aggregated and anonymous level for internal purposes and is not available at an individual visitor level.

Location Information: When you visit our Site, we may seek your country-level location to direct you to the appropriate domain based on your region. We determine this using publicly transmitted information, including your IP address. If you request location services, we may use your provided address information or determine your location through GPS, Bluetooth, or Wi-Fi connections when enabled on your mobile device. You can manage your location preferences at any time through your device settings.